Prospecting for ad revenue in the video stream

Online video may be a conduit for reaching audiences in dynamic ways but challenges can arise when it comes to swaying advertisers to invest in the medium. Mobile devices such as tablets and smartphones offer marketers the chance to intimately target individuals who are on the go. Some viewers, however, may watch online video to reduce their exposure to product pitches. That can leave marketers and advertisers in a quandary as they try to reach this audience without turning them off.

During Wednesday’s sessions of the Streaming Media East 2011 conference in New York City, a panel of professionals from the online video sector convened to discuss monetization and video advertizing.

Is "The Force" strong with this strategy?

Volkswagen unleashed its marketing power during Super Bowl XLV on Sunday night, transporting viewers-in spirit-to a time long, long ago to their make-believe days. An anonymous child in costume romps through a house while wearing an oversized Darth Vader helmet in an attempt to quixotically use The Force, courtesy of George Lucas, to move household objects.